首届NHNE营养保健食品新消费论坛

                   —— “她”消费崛起

 NHNE’s First Forum on Health Food Consumption

 – New Consumption on Female Market

 

随着现代女性社会地位的提升，财产相对自由，对家庭开支拥有强大的支配权。据电子商务研究中心公布的《2017年“双11”战报》显示，双11当天接近2540亿元的网络零售总额中，女性消费者贡献高达近七成。女性消费更在轻奢侈品和保健品领域呈现巨大的增长态势。

 With the advancement of modern women’s social status, they have relatively free property and strong control over their family expenses. Female consumers accounted for nearly 70 percent of the nearly 254 billion yuan of online retail sales on November 11, according to the War Report on November 11, 2017 released by ECRC. Female consumption shows a huge growth trend in the field of light luxuries and health products.

 

粗放式的营销时代已经过去，高效精准的营销方式无不关注细分群体和消费场景。从物质需求到精神需求，新女性消费力的入口已然可窥。预计到2019年，与女性消费相关的“她经济”、“她消费”的整体市场规模有望达到4.5万亿元。这块惹人垂涎的蛋糕早已摆在眼前。“她”在健康营养领域的发展趋势是什么？ “她”在消费领域的决胜要素又是什么？“她”在未来有哪些机会？……

The era of extensive marketing has passed, and all efficient and accurate marketing methods focus on subdivided groups and consumption scenes. From material needs to spiritual needs, the entrance of new female consumption ability can already be seen. It is estimated that by 2019, the overall market size of "female economic" and " female consumption" related to women consumption will reach 4.5 trillion yuan. The coveted cake is already there. What is the trend of " female market" in the field of health and nutrition? What is the decisive factor of " female " in the field of consumption? What opportunities does " female " have in the future?... 

 

论坛时间：2019年5月14日 9:30-16:30

Time: May 14, 2019 (Monday) 9:30-16:30

论坛地点：国家会展中心（上海）502会议室

Revenue: Conference Room M502, National Exhibition & Convention Center (Shanghai)

主办单位：国药励展

Organized by: Reed Sinopharm Exhibitions CO., LTD.

参会费用：品牌商，代理商，终端商，投融资机构等免费参会，其他需收费1000元/人

Fees for attending the conference: brand owners, commercial agents, terminal operators, investment and financing institutions can attend the conference free of charge. Others are charged 1,000 yuan per person.

 

会议活动咨询与报名：

Consultation and application:

田野Tian Ye：010-84556504

许峰Xu Feng：010-84556550

 

9:00-9:30	签到 Registration
9:30-9:40	主办方致辞 Speech by organizer
9:40-10:15	消费新势力：寻找增长原动力 — 食品饮料消费趋势洞察 New Consumption Power：Looking for growth drivers - insights into food and beverage consumption trends 演讲嘉宾：申婧，凯度消费者指数业务拓展经理 Speaker: Shen Jing, Business Development Manager of Kantar Worldpanel
10:15-10:50	国际前沿：探究日本女性健康营养品市场 International Frontier: Explore the Japanese Women Health Product Market 演讲嘉宾：王鹤松，中国保健协会保健咨询服务工作委员会副会长、秘书长，鹤源康(上海)生物科技有限公司创始人、总经理 Speaker: Wang Hesong, Secretary General of the Committee of Health Care Consultation, China Health Care Association, General Manager of CRANE YUANKANG (SHANGHAI) HEALTHCARE S&T CO., LTD.
10:50-11:25	环保和颜值：全球食品饮料包装趋势解析 Environmental Protection and Appearance Level: Analysis of Global Food and Beverage Packaging Trend 演讲嘉宾：刘洁，INNOVA MARKET INSIGHTS中国区域经理 Speaker: Liu Jie, China Regional Manager, INNOVA MARKET INSIGHTS
11:25-12:00	极致诱惑：罗森限定款商品的魅力 Extreme Temptation: Analyze the Magic of Limited-Edition Products 演讲嘉宾：何韻民，上海罗森便利有限公司副总经理 Guest speaker: He Yunmin, Deputy General Manager of Lawson Shanghai
12:00-13:30	午休 Break
13:30-14:05	美食与瘦身：两者兼得的奥秘 Find the Secret of Food and Weight Loss 演讲嘉宾：胡欣洋，Litchi technology Limited. 渠道销售总监 Speaker: Hu Xinyang, Litchi technology Limited.
14:05-14:40	粉丝力量：现象级IP助推从1到N的品牌蜕变 The power of the fans: Phenomenal IP Promotes Brand Transformation from 1 to N 演讲嘉宾：吴满盛，燊鸿文化联合创始人，亚洲瘦身女王郑多燕老师天使投资人，维多利亚的秘密亚洲时尚秀IP合伙人 Speaker: Wu Mansheng, Co-founder of Shen Hong Culture, Angel investor of Asian slimming star Zheng Duoyan, IP partner of Victoria's Secret Asia Fashion Show
14:40-15:25	现代女人与美- 女性健康与美丽之真谛 Modern Woman and Beauty - Essence of Women’s Health and Beauty 演讲嘉宾：Tina Liu，澳大利亚第三方独立实验室Naturalab 创始人，Enervite品牌首席品牌顾问 Speaker: Tina Liu, Founder of Naturalab, an independent third-party laboratory in Australia, Chief Brand Consultant of Enervite
15:25-16:30	深度对话：女性营养的下一个风口 Round-table Forum: Next Trend of Female Nutrition

*会议内容若有调整，以现场公示为准！ 

The agenda of the conference and activity is being updated. The public notice on the spot shall prevail!